On this page there’s 3 highlights (premium only) outlining what Grainger are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 893 account selection examples.)
The screenshot was taken on May 21, 2020 and depicts Grainger’s Account Selection. In total, we’ve reviewed 56 of Grainger’s page designs. To see them all, visit the full Grainger UX case study.
Research Guideline #676
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #637
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #652
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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