On this page there’s 7 highlights (premium only) outlining what Sports Direct are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 893 account selection examples.)
The screenshot was taken on May 14, 2021 and depicts Sports Direct’s Account Selection. In total, we’ve reviewed 43 of Sports Direct’s page designs. To see them all, visit the full Sports Direct UX case study.
Research Guideline #606
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
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Research Guideline #637
Importance: Essential · Multi-Platform
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Research Guideline #652
Importance: Essential · Multi-Platform
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Research Guideline #722
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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Research Guideline #718
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #638
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, Underlying UX research
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Research Guideline #653
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
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