On this page there’s 4 highlights (premium only) outlining what Target are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 743 billing address examples.)
The screenshot was taken on April 27, 2016 and depicts Target’s Billing Address. In total, we’ve reviewed 87 of Target’s page designs. To see them all, visit the full Target UX case study.
Research Guideline #687
Importance: Essential · Single-Platform
Dig deeper: Underlying UX research
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Research Guideline #590
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #671
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #672
Importance: Impactful · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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