On this page there’s 9 highlights (premium only) outlining what Bass Pro Shops are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 715 billing address examples.)
The screenshot was taken on March 27, 2012 and depicts Bass Pro Shops’ Billing Address. In total, we’ve reviewed 38 of Bass Pro Shops’ page designs. To see them all, visit the full Bass Pro Shops UX case study.
Research Guideline #6
Importance: Essential · Single-Platform
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Research Guideline #16
Importance: Essential · Single-Platform
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Research Guideline #9
Importance: Impactful · Single-Platform
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Research Guideline #11
Importance: Detail · Single-Platform
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Research Guideline #2
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #57
Importance: Essential · Single-Platform
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Research Guideline #60
Importance: Impactful · Single-Platform
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Research Guideline #40
Importance: Impactful · Single-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #24
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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