On this page there’s 14 highlights (premium only) outlining what REI are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 682 billing address examples.)
The screenshot was taken on April 24, 2019 and depicts REI’s Billing Address. In total, we’ve reviewed 53 of REI’s page designs. To see them all, visit the full REI UX case study.
Research Guideline #606
Importance: Detail · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #566
Importance: Impactful · Multi-Platform
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Research Guideline #683
Importance: Essential · Multi-Platform
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Research Guideline #694
Importance: Essential · Single-Platform
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Research Guideline #573
Importance: Detail · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #669
Importance: Essential · Single-Platform
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Research Guideline #557
Importance: Detail · Multi-Platform
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Research Guideline #668
Importance: Detail · Multi-Platform
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Research Guideline #733
Importance: Essential · Single-Platform
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Research Guideline #686
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #562
Importance: Impactful · Multi-Platform
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Research Guideline #565
Importance: Detail · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #560
Importance: Detail · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #561
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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