On this page there’s 18 highlights (premium only) outlining what Macy’s are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 950 cart examples.)
The screenshot was taken on April 21, 2016 and depicts Macy’s Cart. In total, we’ve reviewed 87 of Macy’s page designs. To see them all, visit the full Macy’s UX case study.
Research Guideline #607
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #608
Importance: Impactful · Single-Platform
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Research Guideline #602
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #631
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #634
Importance: Impactful · Multi-Platform
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Research Guideline #620
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #623
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #624
Importance: Detail · Multi-Platform
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Research Guideline #660
Importance: Essential · Multi-Platform
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Research Guideline #578
Importance: Detail · Multi-Platform
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Research Guideline #579
Importance: Essential · Multi-Platform
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Research Guideline #622
Importance: Essential · Multi-Platform
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Research Guideline #580
Importance: Essential · Single-Platform
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Research Guideline #633
Importance: Impactful · Multi-Platform
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Research Guideline #732
Importance: Essential · Multi-Platform
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Research Guideline #549
Importance: Detail · Single-Platform
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Research Guideline #681
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #673
Importance: Essential · Single-Platform
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