72 of 103 Gifting Examples:

Macy’s Gifting

On this page there’s 32 highlights (premium only) outlining what Macy’s are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 103 gifting examples.)

The screenshot was taken on August 1, 2018 and depicts Macy’s Gifting. In total, we’ve reviewed 87 of Macy’s page designs. To see them all, visit the full Macy’s UX case study.

Adhered High

Research Guideline #687

Importance: Essential · Single-Platform

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Adhered High

Research Guideline #683

Importance: Essential · Multi-Platform

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Adhered High

Research Guideline #733

Importance: Essential · Single-Platform

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Violated Low

Research Guideline #557

Importance: Detail · Multi-Platform

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Adhered High

Research Guideline #564

Importance: Impactful · Multi-Platform

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Violated Low

Research Guideline #686

Importance: Essential · Multi-Platform

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Violated Low

Research Guideline #674

Importance: Impactful · Multi-Platform

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Adhered Low

Research Guideline #668

Importance: Detail · Multi-Platform

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Adhered High

Research Guideline #565

Importance: Detail · Multi-Platform

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Adhered High

Research Guideline #573

Importance: Detail · Multi-Platform

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Adhered High

Research Guideline #606

Importance: Detail · Multi-Platform

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Violated High

Research Guideline #611

Importance: Essential · Multi-Platform

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Violated High

Research Guideline #613

Importance: Detail · Multi-Platform

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Adhered High

Research Guideline #609

Importance: Essential · Multi-Platform

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Violated High

Research Guideline #655

Importance: Essential · Single-Platform

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Violated High

Research Guideline #561

Importance: Impactful · Multi-Platform

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Adhered High

Research Guideline #558

Importance: Detail · Multi-Platform

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Violated Low

Research Guideline #731

Importance: Essential · Multi-Platform

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Adhered High

Research Guideline #719

Importance: Essential · Multi-Platform

Dig deeper: 1 extra image, Underlying UX research

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Violated High

Research Guideline #659

Importance: Impactful · Multi-Platform

Dig deeper: 1 extra image, Underlying UX research

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Adhered High

Research Guideline #658

Importance: Detail · Multi-Platform

Dig deeper: 1 extra image, Underlying UX research

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Adhered High

Research Guideline #550

Importance: Essential · Multi-Platform

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Adhered High

Research Guideline #660

Importance: Essential · Multi-Platform

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Adhered High

Research Guideline #544

Importance: Essential · Multi-Platform

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Adhered Low

Research Guideline #547

Importance: Essential · Multi-Platform

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Violated High

Research Guideline #543

Importance: Impactful · Multi-Platform

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Violated Low

Research Guideline #548

Importance: Essential · Multi-Platform

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Adhered High

Research Guideline #689

Importance: Detail · Single-Platform

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Violated High

Research Guideline #647

Importance: Impactful · Multi-Platform

Dig deeper: 1 extra image, Underlying UX research

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Adhered High

Research Guideline #646

Importance: Essential · Multi-Platform

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Adhered High

Research Guideline #650

Importance: Essential · Multi-Platform

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Adhered Low

Research Guideline #730

Importance: Essential · Multi-Platform

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