On this page there’s 32 highlights (premium only) outlining what Macy’s are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 103 gifting examples.)
The screenshot was taken on August 1, 2018 and depicts Macy’s Gifting. In total, we’ve reviewed 87 of Macy’s page designs. To see them all, visit the full Macy’s UX case study.
Research Guideline #687
Importance: Essential · Single-Platform
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Research Guideline #683
Importance: Essential · Multi-Platform
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Research Guideline #733
Importance: Essential · Single-Platform
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Research Guideline #557
Importance: Detail · Multi-Platform
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Research Guideline #564
Importance: Impactful · Multi-Platform
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Research Guideline #686
Importance: Essential · Multi-Platform
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Research Guideline #674
Importance: Impactful · Multi-Platform
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Research Guideline #668
Importance: Detail · Multi-Platform
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Research Guideline #565
Importance: Detail · Multi-Platform
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Research Guideline #573
Importance: Detail · Multi-Platform
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Research Guideline #606
Importance: Detail · Multi-Platform
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Research Guideline #611
Importance: Essential · Multi-Platform
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Research Guideline #613
Importance: Detail · Multi-Platform
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Research Guideline #609
Importance: Essential · Multi-Platform
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Research Guideline #655
Importance: Essential · Single-Platform
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Research Guideline #561
Importance: Impactful · Multi-Platform
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Research Guideline #558
Importance: Detail · Multi-Platform
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Research Guideline #731
Importance: Essential · Multi-Platform
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Research Guideline #719
Importance: Essential · Multi-Platform
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Research Guideline #659
Importance: Impactful · Multi-Platform
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Research Guideline #658
Importance: Detail · Multi-Platform
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Research Guideline #550
Importance: Essential · Multi-Platform
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Research Guideline #660
Importance: Essential · Multi-Platform
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Research Guideline #544
Importance: Essential · Multi-Platform
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Research Guideline #547
Importance: Essential · Multi-Platform
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Research Guideline #543
Importance: Impactful · Multi-Platform
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Research Guideline #548
Importance: Essential · Multi-Platform
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Research Guideline #689
Importance: Detail · Single-Platform
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Research Guideline #647
Importance: Impactful · Multi-Platform
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Research Guideline #646
Importance: Essential · Multi-Platform
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Research Guideline #650
Importance: Essential · Multi-Platform
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Research Guideline #730
Importance: Essential · Multi-Platform
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