On this page there’s 15 highlights (premium only) outlining what Sephora are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 103 gifting examples.)
The screenshot was taken on April 7, 2021 and depicts Sephora’s Gifting. In total, we’ve reviewed 90 of Sephora’s page designs. To see them all, visit the full Sephora UX case study.
Research Guideline #633
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #632
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #631
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
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Research Guideline #580
Importance: Essential · Single-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
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Research Guideline #544
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #550
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
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Research Guideline #548
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
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Research Guideline #543
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
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Research Guideline #660
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #576
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
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Research Guideline #547
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #571
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
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Research Guideline #650
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
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Research Guideline #646
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
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Research Guideline #647
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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