On this page there’s 2 highlights (premium only) outlining what REI are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 640 review order examples.)
The screenshot was taken on March 20, 2012 and depicts REI’s Review Order. In total, we’ve reviewed 53 of REI’s page designs. To see them all, visit the full REI UX case study.
Research Guideline #45
Importance: Detail · Single-Platform
Dig deeper: Underlying UX research
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Research Guideline #64
Importance: Detail · Single-Platform
Dig deeper: 1 extra image, Underlying UX research
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