On this page there’s 6 highlights (premium only) outlining what REI are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 1249 payment examples.)
The screenshot was taken on May 4, 2016 and depicts REI’s Payment. In total, we’ve reviewed 53 of REI’s page designs. To see them all, visit the full REI UX case study.
Research Guideline #727
Importance: Essential · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #681
Importance: Essential · Multi-Platform
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Research Guideline #615
Importance: Essential · Multi-Platform
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Research Guideline #585
Importance: Impactful · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #671
Importance: Impactful · Multi-Platform
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Research Guideline #672
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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