On this page there’s 12 highlights (premium only) outlining what Amazon are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 1249 payment examples.)
The screenshot was taken on January 16, 2020 and depicts Amazon’s Payment. In total, we’ve reviewed 90 of Amazon’s page designs. To see them all, visit the full Amazon UX case study.
Research Guideline #671
Importance: Impactful · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #664
Importance: Detail · Multi-Platform
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Research Guideline #568
Importance: Detail · Multi-Platform
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Research Guideline #588
Importance: Essential · Multi-Platform
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Research Guideline #591
Importance: Detail · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #582
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #594
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #577
Importance: Impactful · Multi-Platform
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Research Guideline #681
Importance: Essential · Multi-Platform
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Research Guideline #586
Importance: Impactful · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #615
Importance: Essential · Multi-Platform
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Research Guideline #1104
Importance: Impactful · Multi-Platform
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