On this page there’s 11 highlights (premium only) outlining what Rakuten are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 1040 customer info & address examples.)
The screenshot was taken on March 14, 2012 and depicts Rakuten’s Customer Info & Address. In total, we’ve reviewed 45 of Rakuten’s page designs. To see them all, visit the full Rakuten UX case study.
Research Guideline #43
Importance: Impactful · Single-Platform
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Research Guideline #6
Importance: Essential · Single-Platform
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Research Guideline #16
Importance: Essential · Single-Platform
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Research Guideline #11
Importance: Detail · Single-Platform
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Research Guideline #9
Importance: Impactful · Single-Platform
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Research Guideline #57
Importance: Essential · Single-Platform
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Research Guideline #1
Importance: Essential · Single-Platform
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Research Guideline #7
Importance: Detail · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #19
Importance: Impactful · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #24
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #40
Importance: Impactful · Single-Platform
Dig deeper: 1 extra image, Underlying UX research
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