On this page there’s 2 highlights (premium only) outlining what Sears are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 1326 main navigation examples.)
The screenshot was taken on March 3, 2015 and depicts Sears’ Main Navigation. In total, we’ve reviewed 59 of Sears’ page designs. To see them all, visit the full Sears UX case study.
Research Guideline #228
Importance: Impactful · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #209
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access