On this page there’s 3 highlights (premium only) outlining what Rakuten are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 1326 main navigation examples.)
The screenshot was taken on February 19, 2020 and depicts Rakuten’s Main Navigation. In total, we’ve reviewed 45 of Rakuten’s page designs. To see them all, visit the full Rakuten UX case study.
Research Guideline #996
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #300
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #268
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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