On this page there’s 12 highlights (premium only) outlining what H&M are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 825 intermediary category page examples.)
The screenshot was taken on February 23, 2018 and depicts H&M’s Intermediary Category Page. In total, we’ve reviewed 88 of H&M’s page designs. To see them all, visit the full H&M UX case study.
Research Guideline #257
Importance: Impactful · Multi-Platform
Dig deeper: Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #300
Importance: Impactful · Multi-Platform
Dig deeper: Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #291
Importance: Impactful · Single-Platform
Dig deeper: Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #305
Importance: Impactful · Single-Platform
Dig deeper: 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #279
Importance: Impactful · Single-Platform
Dig deeper: Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #253
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #297
Importance: Essential · Single-Platform
Dig deeper: 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #311
Importance: Impactful · Multi-Platform
Dig deeper: Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #250
Importance: Impactful · Multi-Platform
Dig deeper: Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #252
Importance: Essential · Multi-Platform
Dig deeper: Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #293
Importance: Detail · Single-Platform
Dig deeper: Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #255
Importance: Detail · Single-Platform
Dig deeper: 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access