On this page there’s 7 highlights (premium only) outlining what Amazon are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 864 intermediary category page examples.)
The screenshot was taken on April 30, 2018 and depicts Amazon’s Intermediary Category Page. In total, we’ve reviewed 90 of Amazon’s page designs. To see them all, visit the full Amazon UX case study.
Research Guideline #294
Importance: Essential · Single-Platform
Dig deeper: Underlying UX research
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Research Guideline #297
Importance: Essential · Single-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #264
Importance: Detail · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #251
Importance: Essential · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #279
Importance: Impactful · Single-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #260
Importance: Detail · Single-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #255
Importance: Detail · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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