On this page there’s 11 highlights (premium only) outlining what Kohl’s are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 840 intermediary category page examples.)
The screenshot was taken on November 11, 2013 and depicts Kohl’s Intermediary Category Page. In total, we’ve reviewed 56 of Kohl’s page designs. To see them all, visit the full Kohl’s UX case study.
Research Guideline #286
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #278
Importance: Detail · Single-Platform
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Research Guideline #307
Importance: Impactful · Multi-Platform
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Research Guideline #310
Importance: Detail · Single-Platform
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Research Guideline #294
Importance: Essential · Single-Platform
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Research Guideline #309
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #318
Importance: Impactful · Single-Platform
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Research Guideline #274
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #290
Importance: Detail · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #273
Importance: Detail · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #274
Importance: Essential · Multi-Platform
Dig deeper: Underlying UX research
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