On this page there’s 6 highlights (premium only) outlining what H&M are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 813 autocomplete suggestions examples.)
The screenshot was taken on September 16, 2019 and depicts H&M’s Autocomplete Suggestions. In total, we’ve reviewed 88 of H&M’s page designs. To see them all, visit the full H&M UX case study.
Research Guideline #359
Importance: Essential · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #1001
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #369
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #368
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #404
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #361
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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