On this page there’s 1 highlight (premium only) outlining what Adidas are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 515 no results page examples.)
The screenshot was taken on December 8, 2016 and depicts Adidas’ No Results Page. In total, we’ve reviewed 59 of Adidas’ page designs. To see them all, visit the full Adidas UX case study.
Research Guideline #358
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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