On this page there’s 3 highlights (premium only) outlining what GAP are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 515 no results page examples.)
The screenshot was taken on March 20, 2017 and depicts GAP’s No Results Page. In total, we’ve reviewed 76 of GAP’s page designs. To see them all, visit the full GAP UX case study.
Research Guideline #358
Importance: Essential · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #362
Importance: Essential · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #355
Importance: Essential · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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