On this page there’s 11 highlights (premium only) outlining what Kohl’s are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 998 product list examples.)
The screenshot was taken on February 24, 2015 and depicts Kohl’s Product List. In total, we’ve reviewed 56 of Kohl’s page designs. To see them all, visit the full Kohl’s UX case study.
Research Guideline #211
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #90
Importance: Essential · Single-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #158
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #79
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #102
Importance: Impactful · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #89
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #75
Importance: Detail · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #233
Importance: Essential · Single-Platform
Dig deeper: Underlying UX research
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Research Guideline #74
Importance: Detail · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #87
Importance: Impactful · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #143
Importance: Essential · Single-Platform
Dig deeper: Underlying UX research
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