On this page there’s 25 highlights (premium only) outlining what H&M are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 998 product list examples.)
The screenshot was taken on January 22, 2020 and depicts H&M’s Product List. In total, we’ve reviewed 88 of H&M’s page designs. To see them all, visit the full H&M UX case study.
Research Guideline #537
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #488
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #1198
Importance: Essential · Multi-Platform
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Research Guideline #531
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #455
Importance: Essential · Multi-Platform
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Research Guideline #947
Importance: Impactful · Multi-Platform
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Research Guideline #1024
Importance: Essential · Multi-Platform
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Research Guideline #933
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #928
Importance: Essential · Multi-Platform
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Research Guideline #502
Importance: Essential · Multi-Platform
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Research Guideline #1070
Importance: Detail · Multi-Platform
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Research Guideline #443
Importance: Essential · Multi-Platform
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Research Guideline #932
Importance: Essential · Multi-Platform
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Research Guideline #448
Importance: Essential · Multi-Platform
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Research Guideline #452
Importance: Essential · Multi-Platform
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Research Guideline #440
Importance: Essential · Multi-Platform
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Research Guideline #445
Importance: Essential · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #459
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #447
Importance: Impactful · Multi-Platform
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Research Guideline #450
Importance: Impactful · Multi-Platform
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Research Guideline #421
Importance: Essential · Multi-Platform
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Research Guideline #945
Importance: Essential · Multi-Platform
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Research Guideline #533
Importance: Impactful · Multi-Platform
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Research Guideline #457
Importance: Detail · Multi-Platform
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Research Guideline #501
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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