On this page there’s 3 highlights (premium only) outlining what Grainger are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 82 comparison tool examples.)
The screenshot was taken on January 28, 2015 and depicts Grainger’s Comparison Tool. In total, we’ve reviewed 56 of Grainger’s page designs. To see them all, visit the full Grainger UX case study.
Research Guideline #499
Importance: Detail · Single-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #495
Importance: Essential · Single-Platform
Dig deeper: Underlying UX research
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Research Guideline #497
Importance: Essential · Single-Platform
Dig deeper: Underlying UX research
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