On this page there’s 2 highlights (premium only) outlining what REI are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 82 comparison tool examples.)
The screenshot was taken on February 11, 2015 and depicts REI’s Comparison Tool. In total, we’ve reviewed 53 of REI’s page designs. To see them all, visit the full REI UX case study.
Research Guideline #497
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #498
Importance: Detail · Single-Platform
Dig deeper: Underlying UX research
This content is only available in Baymard Premium — get full access