On this page there’s 2 highlights (premium only) outlining what Costco are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 82 comparison tool examples.)
The screenshot was taken on October 2, 2023 and depicts Costco’s Comparison Tool. In total, we’ve reviewed 65 of Costco’s page designs. To see them all, visit the full Costco UX case study.
Research Guideline #2142
Importance: Impactful · Single-Platform
Dig deeper: Implementation breakdown, 2 extra images, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #2145
Importance: Essential · Single-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access