On this page there’s 34 highlights (premium only) outlining what Amazon are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 1299 product page examples.)
The screenshot was taken on May 18, 2021 and depicts Amazon’s Product Page. In total, we’ve reviewed 90 of Amazon’s page designs. To see them all, visit the full Amazon UX case study.
Research Guideline #740
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 3 extra images, Underlying UX research
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Research Guideline #744
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Editor’s note, 4 extra images, Underlying UX research
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Research Guideline #745
Importance: Impactful · Multi-Platform
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Research Guideline #752
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 3 extra images, Underlying UX research
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Research Guideline #854
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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Research Guideline #776
Importance: Essential · Single-Platform
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Research Guideline #825
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #826
Importance: Essential · Multi-Platform
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Research Guideline #777
Importance: Detail · Single-Platform
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Research Guideline #781
Importance: Impactful · Single-Platform
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Research Guideline #789
Importance: Detail · Multi-Platform
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Research Guideline #860
Importance: Essential · Multi-Platform
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Research Guideline #786
Importance: Essential · Multi-Platform
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Research Guideline #817
Importance: Impactful · Multi-Platform
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Research Guideline #792
Importance: Essential · Multi-Platform
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Research Guideline #816
Importance: Essential · Multi-Platform
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Research Guideline #770
Importance: Impactful · Multi-Platform
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Research Guideline #791
Importance: Essential · Multi-Platform
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Research Guideline #845
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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Research Guideline #819
Importance: Impactful · Multi-Platform
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Research Guideline #844
Importance: Impactful · Multi-Platform
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Research Guideline #846
Importance: Impactful · Single-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #798
Importance: Essential · Multi-Platform
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Research Guideline #757
Importance: Essential · Single-Platform
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Research Guideline #766
Importance: Essential · Multi-Platform
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Research Guideline #788
Importance: Essential · Multi-Platform
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Research Guideline #821
Importance: Impactful · Multi-Platform
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Research Guideline #812
Importance: Essential · Multi-Platform
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Research Guideline #738
Importance: Essential · Multi-Platform
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Research Guideline #810
Importance: Impactful · Multi-Platform
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Research Guideline #813
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Editor’s note, 5 extra images, Underlying UX research
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Research Guideline #811
Importance: Essential · Multi-Platform
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Research Guideline #814
Importance: Impactful · Multi-Platform
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Research Guideline #861
Importance: Impactful · Single-Platform
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