On this page there’s 11 highlights (premium only) outlining what Amazon are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 525 user reviews section examples.)
The screenshot was taken on May 18, 2021 and depicts Amazon’s User Reviews Section. In total, we’ve reviewed 90 of Amazon’s page designs. To see them all, visit the full Amazon UX case study.
Research Guideline #767
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #750
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #743
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #742
Importance: Essential · Multi-Platform
Dig deeper: 2 extra images, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #765
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #746
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #749
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #739
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #785
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, 3 extra images, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #756
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #768
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, Underlying UX research
This content is only available in Baymard Premium — get full access