On this page there’s 15 highlights (premium only) outlining what Kohl’s are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 310 ‘my account’ drop-down examples.)
The screenshot was taken on July 23, 2018 and depicts Kohl’s ‘My Account’ Drop-Down. In total, we’ve reviewed 56 of Kohl’s page designs. To see them all, visit the full Kohl’s UX case study.
Research Guideline #864
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #886
Importance: Essential · Single-Platform
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Research Guideline #872
Importance: Essential · Single-Platform
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Research Guideline #876
Importance: Essential · Single-Platform
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Research Guideline #900
Importance: Impactful · Single-Platform
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Research Guideline #889
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #871
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #887
Importance: Detail · Single-Platform
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Research Guideline #879
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #910
Importance: Detail · Multi-Platform
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Research Guideline #871
Importance: Essential · Single-Platform
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Research Guideline #892
Importance: Essential · Multi-Platform
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Research Guideline #892
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #923
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #923
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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