On this page there’s 3 highlights (premium only) outlining what Thermo Fisher are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 324 ‘my account’ drop-down examples.)
The screenshot was taken on November 29, 2020 and depicts Thermo Fisher’s ‘My Account’ Drop-Down. In total, we’ve reviewed 42 of Thermo Fisher’s page designs. To see them all, visit the full Thermo Fisher UX case study.
Research Guideline #900
Importance: Impactful · Single-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
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Research Guideline #876
Importance: Essential · Single-Platform
Dig deeper: Implementation breakdown, UX advice, Editor’s note, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #871
Importance: Essential · Single-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
This content is only available in Baymard Premium — get full access