On this page there’s 6 highlights (premium only) outlining what Macy’s are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 310 ‘my account’ drop-down examples.)
The screenshot was taken on September 9, 2021 and depicts Macy’s ‘My Account’ Drop-Down. In total, we’ve reviewed 87 of Macy’s page designs. To see them all, visit the full Macy’s UX case study.
Research Guideline #886
Importance: Essential · Single-Platform
Dig deeper: Implementation breakdown, UX advice, 3 extra images, Underlying UX research
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Research Guideline #872
Importance: Essential · Single-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #887
Importance: Detail · Single-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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Research Guideline #900
Importance: Impactful · Single-Platform
Dig deeper: Implementation breakdown, 2 extra images, Underlying UX research
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Research Guideline #876
Importance: Essential · Single-Platform
Dig deeper: Implementation breakdown, UX advice, Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #871
Importance: Essential · Single-Platform
Dig deeper: Implementation breakdown, UX advice, Editor’s note, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access