On this page there’s 7 highlights (premium only) outlining what Nike are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 507 address book examples.)
The screenshot was taken on September 2, 2021 and depicts Nike’s Address Book. In total, we’ve reviewed 98 of Nike’s page designs. To see them all, visit the full Nike UX case study.
Research Guideline #864
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, 2 extra images, Underlying UX research
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Research Guideline #904
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, 2 extra images, Underlying UX research
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Research Guideline #893
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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Research Guideline #891
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 5 extra images, Underlying UX research
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Research Guideline #888
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #880
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, 4 extra images, Underlying UX research
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Research Guideline #916
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
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