On this page there’s 10 highlights (premium only) outlining what Progressive are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 126 application form & flow examples.)
The screenshot was taken on March 13, 2023 and depicts Progressive’s Application Form & Flow. In total, we’ve reviewed 29 of Progressive’s page designs. To see them all, visit the full Progressive UX case study.
Research Guideline #1991
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, 2 extra images, Underlying UX research
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Research Guideline #696
Importance: Essential · Single-Platform
Dig deeper: Implementation breakdown, 2 extra images, Underlying UX research
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Research Guideline #726
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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Research Guideline #576
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 3 extra images, Underlying UX research
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Research Guideline #681
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #669
Importance: Essential · Single-Platform
Dig deeper: Implementation breakdown, 2 extra images, Underlying UX research
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Research Guideline #571
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, 2 extra images, Underlying UX research
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Research Guideline #670
Importance: Detail · Single-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #694
Importance: Essential · Single-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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Research Guideline #689
Importance: Detail · Single-Platform
Dig deeper: Implementation breakdown, UX advice, 3 extra images, Underlying UX research
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