On this page there’s 3 highlights (premium only) outlining what Bass Pro Shops are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 685 filtering options examples.)
The screenshot was taken on May 18, 2015 and depicts Bass Pro Shops’ Filtering Options. In total, we’ve reviewed 38 of Bass Pro Shops’ page designs. To see them all, visit the full Bass Pro Shops UX case study.
Research Guideline #219
Importance: Essential · Single-Platform
Dig deeper: Underlying UX research
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Research Guideline #222
Importance: Impactful · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #232
Importance: Impactful · Single-Platform
Dig deeper: 1 extra image, Underlying UX research
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