On this page there’s 10 highlights (premium only) outlining what H&M are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 1139 homepage examples.)
The screenshot was taken on February 23, 2018 and depicts H&M’s Homepage. In total, we’ve reviewed 88 of H&M’s page designs. To see them all, visit the full H&M UX case study.
Research Guideline #235
Importance: Detail · Multi-Platform
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Research Guideline #287
Importance: Detail · Single-Platform
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Research Guideline #241
Importance: Detail · Single-Platform
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Research Guideline #240
Importance: Impactful · Multi-Platform
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Research Guideline #264
Importance: Detail · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #238
Importance: Impactful · Multi-Platform
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Research Guideline #249
Importance: Detail · Multi-Platform
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Research Guideline #290
Importance: Detail · Multi-Platform
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Research Guideline #237
Importance: Essential · Multi-Platform
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Research Guideline #248
Importance: Essential · Single-Platform
Dig deeper: 1 extra image, Underlying UX research
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