On this page there’s 10 highlights (premium only) outlining what REI are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 1139 homepage examples.)
The screenshot was taken on May 24, 2018 and depicts REI’s Homepage. In total, we’ve reviewed 53 of REI’s page designs. To see them all, visit the full REI UX case study.
Research Guideline #235
Importance: Detail · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #241
Importance: Detail · Single-Platform
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Research Guideline #287
Importance: Detail · Single-Platform
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Research Guideline #296
Importance: Detail · Single-Platform
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Research Guideline #290
Importance: Detail · Multi-Platform
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Research Guideline #248
Importance: Essential · Single-Platform
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Research Guideline #240
Importance: Impactful · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #246
Importance: Impactful · Single-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #237
Importance: Essential · Multi-Platform
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Research Guideline #238
Importance: Impactful · Multi-Platform
Dig deeper: Underlying UX research
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