On this page there’s 15 highlights (premium only) outlining what GAP are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 1139 homepage examples.)
The screenshot was taken on October 31, 2013 and depicts GAP’s Homepage. In total, we’ve reviewed 76 of GAP’s page designs. To see them all, visit the full GAP UX case study.
Research Guideline #239
Importance: Detail · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #256
Importance: Impactful · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #277
Importance: Detail · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #241
Importance: Detail · Single-Platform
Dig deeper: Underlying UX research
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Research Guideline #238
Importance: Impactful · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #240
Importance: Impactful · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #251
Importance: Essential · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #248
Importance: Essential · Single-Platform
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Research Guideline #240
Importance: Impactful · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #290
Importance: Detail · Multi-Platform
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Research Guideline #249
Importance: Detail · Multi-Platform
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Research Guideline #264
Importance: Detail · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #250
Importance: Impactful · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #252
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #293
Importance: Detail · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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