On this page there’s 19 highlights (premium only) outlining what Amazon are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 1139 homepage examples.)
The screenshot was taken on August 27, 2020 and depicts Amazon’s Homepage. In total, we’ve reviewed 90 of Amazon’s page designs. To see them all, visit the full Amazon UX case study.
Research Guideline #241
Importance: Detail · Single-Platform
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Research Guideline #235
Importance: Detail · Multi-Platform
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Research Guideline #287
Importance: Detail · Single-Platform
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Research Guideline #306
Importance: Impactful · Single-Platform
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Research Guideline #298
Importance: Essential · Single-Platform
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Research Guideline #245
Importance: Impactful · Single-Platform
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Research Guideline #1008
Importance: Impactful · Multi-Platform
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Research Guideline #237
Importance: Essential · Multi-Platform
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Research Guideline #242
Importance: Essential · Single-Platform
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Research Guideline #238
Importance: Impactful · Multi-Platform
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Research Guideline #240
Importance: Impactful · Multi-Platform
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Research Guideline #249
Importance: Detail · Multi-Platform
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Research Guideline #246
Importance: Impactful · Single-Platform
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Research Guideline #284
Importance: Essential · Multi-Platform
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Research Guideline #264
Importance: Detail · Multi-Platform
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Research Guideline #248
Importance: Essential · Single-Platform
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Research Guideline #250
Importance: Impactful · Multi-Platform
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Research Guideline #293
Importance: Detail · Single-Platform
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Research Guideline #252
Importance: Essential · Multi-Platform
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