On this page there’s 4 highlights (premium only) outlining what Wayfair are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 283 intermediary category page examples.)
The screenshot was taken on December 5, 2019 and depicts Wayfair’s Intermediary Category Page. In total, we’ve reviewed 90 of Wayfair’s page designs. To see them all, visit the full Wayfair UX case study.
Research Guideline #307
Importance: Essential · Multi-Platform
Dig deeper: Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #253
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #308
Importance: Impactful · Multi-Platform
Dig deeper: Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #309
Importance: Impactful · Multi-Platform
Dig deeper: Underlying UX research
This content is only available in Baymard Premium — get full access