On this page there’s 9 highlights (premium only) outlining what Sports Direct are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 703 main navigation examples.)
The screenshot was taken on June 9, 2021 and depicts Sports Direct’s Main Navigation. In total, we’ve reviewed 43 of Sports Direct’s page designs. To see them all, visit the full Sports Direct UX case study.
Research Guideline #996
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, Editor’s note, Underlying UX research
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Research Guideline #287
Importance: Essential · Single-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
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Research Guideline #1006
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #300
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
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Research Guideline #268
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #261
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #263
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #253
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Editor’s note, 2 extra images, Underlying UX research
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Research Guideline #288
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
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