On this page there’s 59 highlights (premium only) outlining what Apple are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 425 product page examples.)
The screenshot was taken on September 10, 2021 and depicts Apple’s Product Page. In total, we’ve reviewed 55 of Apple’s page designs. To see them all, visit the full Apple UX case study.
Research Guideline #828
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 4 extra images, Underlying UX research
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Research Guideline #860
Importance: Impactful · Multi-Platform
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Research Guideline #816
Importance: Essential · Multi-Platform
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Research Guideline #792
Importance: Essential · Multi-Platform
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Research Guideline #779
Importance: Essential · Multi-Platform
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Research Guideline #740
Importance: Essential · Multi-Platform
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Research Guideline #741
Importance: Essential · Multi-Platform
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Research Guideline #747
Importance: Essential · Multi-Platform
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Research Guideline #755
Importance: Impactful · Multi-Platform
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Research Guideline #745
Importance: Impactful · Multi-Platform
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Research Guideline #854
Importance: Impactful · Multi-Platform
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Research Guideline #1488
Importance: Detail · Single-Platform
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Research Guideline #771
Importance: Detail · Multi-Platform
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Research Guideline #775
Importance: Essential · Multi-Platform
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Research Guideline #774
Importance: Impactful · Multi-Platform
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Research Guideline #800
Importance: Detail · Multi-Platform
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Research Guideline #739
Importance: Essential · Multi-Platform
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Research Guideline #1083
Importance: Impactful · Multi-Platform
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Research Guideline #1217
Importance: Impactful · Multi-Platform
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Research Guideline #1094
Importance: Essential · Multi-Platform
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Research Guideline #849
Importance: Impactful · Multi-Platform
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Research Guideline #848
Importance: Essential · Multi-Platform
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Research Guideline #852
Importance: Detail · Multi-Platform
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Research Guideline #853
Importance: Impactful · Multi-Platform
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Research Guideline #851
Importance: Detail · Multi-Platform
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Research Guideline #825
Importance: Impactful · Multi-Platform
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Research Guideline #836
Importance: Essential · Multi-Platform
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Research Guideline #802
Importance: Detail · Multi-Platform
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Research Guideline #804
Importance: Detail · Multi-Platform
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Research Guideline #789
Importance: Detail · Multi-Platform
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Research Guideline #931
Importance: Detail · Multi-Platform
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Research Guideline #788
Importance: Essential · Multi-Platform
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Research Guideline #819
Importance: Impactful · Multi-Platform
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Research Guideline #803
Importance: Essential · Multi-Platform
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Research Guideline #1501
Importance: Essential · Multi-Platform
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Research Guideline #791
Importance: Essential · Multi-Platform
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Research Guideline #798
Importance: Impactful · Multi-Platform
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Research Guideline #807
Importance: Essential · Multi-Platform
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Research Guideline #759
Importance: Impactful · Multi-Platform
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Research Guideline #770
Importance: Impactful · Multi-Platform
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Research Guideline #760
Importance: Detail · Multi-Platform
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Research Guideline #1129
Importance: Essential · Multi-Platform
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Research Guideline #1141
Importance: Detail · Multi-Platform
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Research Guideline #766
Importance: Impactful · Multi-Platform
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Research Guideline #787
Importance: Impactful · Multi-Platform
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Research Guideline #1226
Importance: Essential · Multi-Platform
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Research Guideline #843
Importance: Essential · Multi-Platform
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Research Guideline #1238
Importance: Detail · Multi-Platform
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Research Guideline #841
Importance: Essential · Multi-Platform
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Research Guideline #845
Importance: Impactful · Multi-Platform
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Research Guideline #821
Importance: Impactful · Multi-Platform
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Research Guideline #1096
Importance: Detail · Multi-Platform
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Research Guideline #738
Importance: Impactful · Multi-Platform
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Research Guideline #827
Importance: Impactful · Multi-Platform
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Research Guideline #810
Importance: Impactful · Multi-Platform
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Research Guideline #811
Importance: Essential · Multi-Platform
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Research Guideline #813
Importance: Impactful · Multi-Platform
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Research Guideline #812
Importance: Essential · Multi-Platform
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Research Guideline #814
Importance: Impactful · Multi-Platform
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