On this page there’s 5 highlights (premium only) outlining what Macy’s are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 340 autocomplete suggestions examples.)
The screenshot was taken on April 20, 2024 and depicts Macy’s Autocomplete Suggestions. In total, we’ve reviewed 87 of Macy’s page designs. To see them all, visit the full Macy’s UX case study.
Research Guideline #404
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #359
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #361
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #1001
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 5 extra images, Underlying UX research
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Research Guideline #368
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 5 extra images, Underlying UX research
This content is only available in Baymard Premium — get full access