On this page there’s 4 highlights (premium only) outlining what Southwest Airlines are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 360 autocomplete suggestions examples.)
The screenshot was taken on October 1, 2024 and depicts Southwest Airlines’ Autocomplete Suggestions. In total, we’ve reviewed 26 of Southwest Airlines’ page designs. To see them all, visit the full Southwest Airlines UX case study.