On this page there’s 2 highlights (premium only) outlining what Cole-Parmer are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 340 autocomplete suggestions examples.)
The screenshot was taken on December 3, 2020 and depicts Cole-Parmer’s Autocomplete Suggestions. In total, we’ve reviewed 46 of Cole-Parmer’s page designs. To see them all, visit the full Cole-Parmer UX case study.
Research Guideline #368
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 3 extra images, Underlying UX research
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Research Guideline #361
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access