3 of 10 annotated page designs:

Allstate’s Search Results Page

Adhered High

Research Guideline #346

Importance: Essential · Multi-Platform

Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research

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Neutral

Research Guideline #342

Importance: Detail · Multi-Platform

Dig deeper: Implementation breakdown, 2 extra images, Underlying UX research

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Adhered High

Research Guideline #334

Importance: Essential · Multi-Platform

Dig deeper: Implementation breakdown, UX advice, Editor’s note, 2 extra images, Underlying UX research

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Violated High

Research Guideline #355

Importance: Essential · Multi-Platform

Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research

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Adhered Low

Research Guideline #377

Importance: Essential · Multi-Platform

Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research

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Neutral

Research Guideline #381

Importance: Detail · Single-Platform

Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research

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