11 of 14 annotated page designs:

Ralph Lauren’s Account Selection + Customer Info & Address + Billing Address

Adhered Low

Research Guideline #44

Importance: Detail · Single-Platform

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Adhered High

Research Guideline #25

Importance: Essential · Single-Platform

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Adhered High

Research Guideline #55

Importance: Essential · Single-Platform

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Adhered High

Research Guideline #24

Importance: Essential · Single-Platform

Dig deeper: 1 extra image, Underlying UX research

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Violated High

Research Guideline #4

Importance: Impactful · Single-Platform

Dig deeper: Editor’s note, 1 extra image, Underlying UX research

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Adhered High

Research Guideline #60

Importance: Impactful · Single-Platform

Dig deeper: Editor’s note, 1 extra image, Underlying UX research

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Adhered High

Research Guideline #11

Importance: Detail · Single-Platform

Dig deeper: 1 extra image, Underlying UX research

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Violated High

Research Guideline #15

Importance: Detail · Single-Platform

Dig deeper: Editor’s note, 1 extra image, Underlying UX research

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Violated High

Research Guideline #9

Importance: Impactful · Single-Platform

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Adhered High

Research Guideline #57

Importance: Essential · Single-Platform

Dig deeper: 1 extra image, Underlying UX research

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Violated High

Research Guideline #5

Importance: Essential · Single-Platform

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Violated High

Research Guideline #56

Importance: Essential · Single-Platform

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Adhered High

Research Guideline #1

Importance: Essential · Single-Platform

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