The articles are based on 5-10% of Baymard’s premium research catalog. Topics include navigation, search, product pages, checkouts, mobile e-commerce, etc.
Homepage & Category Usability
Study on optimal homepage design and site hierarchy
On-Site Search Usability
Study on e-commerce search logic and design
Product List Usability
Study on e-commerce filtering and sorting usability
Product Page Usability
Study on product page design and features
Cart & Checkout Usability
Study on checkout process design and usability
Accounts & Self-Service
Study on self-service and user account interfaces
Mobile E-Commerce Usability
Study on e-commerce design for mobile devices
Get full access to Baymard’s 78,000+ hours of research and empower your UX team and decisions.
Get Baymard to audit your site’s UX performance, compare it to competitors, and identify 40 areas of improvements.