123 Top E-Commerce Sites Ranked by User Experience Performance
Use this interactive Benchmark chart to see the ranked UX performance of the largest e-commerce sites in the US and Europe. The chart summarizes 50,000+ UX performance ratings. Each site has been manually rated across 700+ different UX elements from Baymard’s 78,000+ hours of UX research (available in Premium). You can also see snapshots of end-of-year performances all the way back to 2012.
Case Studies
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
690 Guidelines
Desktop Web
484 Guidelines
Homepage & Category
59 Guidelines
Homepage
15 Guidelines
Category Taxonomy
13 Guidelines
Main Navigation
16 Guidelines
Intermediary Category Pages
6 Guidelines
Site-Wide Layout
9 Guidelines
On-Site Search
47 Guidelines
Search Query Types
9 Guidelines
Search Form & Logic
10 Guidelines
Search Autocomplete
8 Guidelines
Results Logic & Guidance
8 Guidelines
Results Layout & Filtering
12 Guidelines
Product Lists & Filtering
87 Guidelines
Product Lists: Layout & Loading
14 Guidelines
List Layout
8 Guidelines
Loading Products
6 Guidelines
List Items: Product Info & Thumbnails
18 Guidelines
List Items: Product Info
9 Guidelines
List Items: Product Thumbnails
9 Guidelines
List Items: Interface & Hit Areas
12 Guidelines
Filtering: Available Filters
11 Guidelines
Filtering: Scope & Logic
11 Guidelines
Filtering: Interface & Layout
11 Guidelines
Sorting
10 Guidelines
Product Page
96 Guidelines
Product Page Layout
11 Guidelines
Product Images
11 Guidelines
Image Gallery UI
12 Guidelines
Price, Purchase & Delivery
16 Guidelines
The 'Buy' Section
9 Guidelines
Shipping, Returns, and Gifting
7 Guidelines
Product Variations
9 Guidelines
Product Descriptions & Spec Sheet
15 Guidelines
Product Descriptions
10 Guidelines
Specifications Sheet
5 Guidelines
User Reviews
13 Guidelines
Cross-Sells & Cross-Navigation
9 Guidelines
Cart & Checkout
130 Guidelines
Shopping Cart & "Added to Cart" Behavior
10 Guidelines
Account Selection & Creation
9 Guidelines
Customer & Address Information
12 Guidelines
Gifting Flow & Features
5 Guidelines
Shipping & Store Pickup
11 Guidelines
Payment Flow & Methods (Incl. Third-Party)
8 Guidelines
Credit Card Form
10 Guidelines
Order Review & Confirmation
9 Guidelines
Order Review
5 Guidelines
Order Confirmation & E-Mail
4 Guidelines
Layout & Flow
23 Guidelines
Form & Page Design
10 Guidelines
User Interactions & Distractions
9 Guidelines
Cross-Sells
4 Guidelines
Validation Errors & Data Persistence
10 Guidelines
Form Fields
23 Guidelines
Field Labels & Microcopy
7 Guidelines
Field Design & Features
8 Guidelines
Default Values & Autocompletion
8 Guidelines
Customer Accounts
40 Guidelines
Account Drop-Down
7 Guidelines
Account Dashboard
6 Guidelines
Account Sign In
6 Guidelines
'Your Account': Addresses, Payments, & Newsletters
13 Guidelines
Account-Wide Navigation, Structure, & Information
8 Guidelines
Order Tracking & Returns
25 Guidelines
Place Order & Order Cancellation
5 Guidelines
Order Tracking
9 Guidelines
Order Returns
11 Guidelines
Mobile Web
206 Guidelines
Mobile Homepage
8 Guidelines
Mobile Main Navigation & Categories
21 Guidelines
Mobile Main Navigation
6 Guidelines
Mobile Category Taxonomy
10 Guidelines
Mobile Category Pages
5 Guidelines
Mobile On-Site Search
24 Guidelines
Mobile Autocomplete
7 Guidelines
Mobile Query Types
8 Guidelines
Mobile Search Design & Logic
9 Guidelines
Mobile Product List
48 Guidelines
Mobile Product List Layout & Features
18 Guidelines
Mobile Filtering
12 Guidelines
Mobile List Item Content
18 Guidelines
Mobile Product Pages
13 Guidelines
Mobile Product Page Layout
5 Guidelines
Mobile User Reviews
8 Guidelines
Mobile Checkout
47 Guidelines
Mobile Layout & Features
2 Guidelines
Mobile Shopping Cart
4 Guidelines
Mobile Account Selection & Creation
7 Guidelines
Mobile User Info
7 Guidelines
Mobile Shipping & Store Pickup
6 Guidelines
Mobile Payment
12 Guidelines
Mobile Order Review & Confirmation
9 Guidelines
Mobile Forms
26 Guidelines
Mobile Form Fields
10 Guidelines
Mobile Field Validation
8 Guidelines
Mobile Input Optimization
8 Guidelines
Mobile Site-Wide Features & Elements
19 Guidelines
Browse Benchmarks by Industry or Site Type
Select an option below to see a UX benchmark collection specific to your business.
Industry
Case Studies
Deep dive into any of the 123 retail sites displayed in the scatter plot above.
12 page designs: desktop, mobile
19 page designs: desktop, mobile
13 page designs: desktop, mobile
45 page designs: mobile, desktop
48 page designs: mobile, desktop
15 page designs: desktop, mobile
69 page designs: desktop, mobile, app
33 page designs: desktop, mobile
46 page designs: desktop, mobile
17 page designs: desktop, mobile
31 page designs: desktop, mobile
73 page designs: desktop, mobile, app
47 page designs: mobile, desktop
24 page designs: desktop, mobile
50 page designs: desktop, mobile
32 page designs: desktop, mobile
41 page designs: mobile, desktop
32 page designs: desktop, mobile
38 page designs: desktop, mobile
14 page designs: desktop, mobile
37 page designs: desktop, mobile
31 page designs: desktop, mobile
45 page designs: mobile, desktop
49 page designs: mobile, desktop
71 page designs: desktop, mobile, app
35 page designs: desktop, mobile
21 page designs: desktop, mobile
67 page designs: mobile, desktop, app
26 page designs: desktop, mobile
17 page designs: desktop, mobile
51 page designs: mobile, desktop
62 page designs: desktop, mobile, app
16 page designs: desktop, mobile
21 page designs: desktop, mobile
20 page designs: desktop, mobile
19 page designs: desktop, mobile
17 page designs: desktop, mobile
49 page designs: desktop, mobile
42 page designs: mobile, desktop
46 page designs: mobile, desktop
26 page designs: desktop, mobile
52 page designs: desktop, mobile
20 page designs: desktop, mobile
46 page designs: desktop, mobile
40 page designs: desktop, mobile
36 page designs: desktop, mobile
49 page designs: mobile, desktop
47 page designs: desktop, mobile
77 page designs: mobile, desktop, app
41 page designs: desktop, mobile
45 page designs: mobile, desktop
44 page designs: mobile, desktop
14 page designs: desktop, mobile
46 page designs: mobile, desktop
19 page designs: desktop, mobile
40 page designs: desktop, mobile
60 page designs: mobile, desktop, app
66 page designs: mobile, desktop, app
13 page designs: desktop, mobile
37 page designs: mobile, desktop
43 page designs: mobile, desktop
45 page designs: desktop, mobile
36 page designs: desktop, mobile
65 page designs: desktop, mobile, app
35 page designs: desktop, mobile
43 page designs: mobile, desktop
20 page designs: desktop, mobile
32 page designs: desktop, mobile
42 page designs: desktop, mobile
49 page designs: desktop, mobile
44 page designs: mobile, desktop
49 page designs: mobile, desktop
26 page designs: desktop, mobile
39 page designs: desktop, mobile
42 page designs: desktop, mobile
36 page designs: desktop, mobile
37 page designs: desktop, mobile
36 page designs: desktop, mobile
46 page designs: desktop, mobile
38 page designs: mobile, desktop
40 page designs: desktop, mobile
63 page designs: desktop, mobile, app
25 page designs: desktop, mobile
46 page designs: mobile, desktop
23 page designs: desktop, mobile
42 page designs: mobile, desktop
52 page designs: desktop, mobile
45 page designs: desktop, mobile
38 page designs: desktop, mobile
38 page designs: desktop, mobile
37 page designs: mobile, desktop
37 page designs: desktop, mobile
41 page designs: desktop, mobile
49 page designs: desktop, mobile
46 page designs: mobile, desktop
43 page designs: mobile, desktop
31 page designs: desktop, mobile
24 page designs: desktop, mobile
20 page designs: desktop, mobile
22 page designs: desktop, mobile
41 page designs: desktop, mobile
47 page designs: desktop, mobile
45 page designs: desktop, mobile
43 page designs: desktop, mobile
44 page designs: desktop, mobile
45 page designs: desktop, mobile
38 page designs: mobile, desktop
39 page designs: desktop, mobile
50 page designs: desktop, mobile
39 page designs: desktop, mobile
44 page designs: desktop, mobile
19 page designs: desktop, mobile
41 page designs: desktop, mobile
49 page designs: desktop, mobile
21 page designs: desktop, mobile
12 page designs: desktop, mobile
24 page designs: desktop, mobile
37 page designs: desktop, mobile
16 page designs: desktop, mobile
38 page designs: desktop, mobile
43 page designs: desktop, mobile
40 page designs: desktop, mobile
31 page designs: desktop, mobile
Browse Benchmarks by Industry or Site Type
Select an option below to see a UX benchmark collection specific to your business.
Industry
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