7 ‘Merchandise & Print-to-Order’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 7 leading ‘Merchandise & Print-to-Order’ websites in the US and Europe. Each of the 7 Merchandise & Print-to-Order desktop and mobile sites has been manually rated across 446 different e-commerce UX elements, all based on Baymard’s 150,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 123 e-commerce sites.
Case Studies
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
446 Guidelines
Desktop Web
221 Guidelines
Homepage, Category Taxonomy & Main Navigation
17 Guidelines
Homepage
9 Guidelines
Category Taxonomy & Main Navigation
8 Guidelines
On-Site Search
14 Guidelines
Search Query Types
5 Guidelines
Search Autocomplete, Design & Logic
9 Guidelines
Product Lists & Filtering
31 Guidelines
List Interface & Layout
11 Guidelines
List Items Info & Thumbnails
6 Guidelines
Filtering & Sorting
14 Guidelines
Product Page
51 Guidelines
Product Page Layout & Cross-Sells
9 Guidelines
Product Images & Videos
7 Guidelines
The 'Buy' Section and Purchase Information
10 Guidelines
Product Information & Personalization
7 Guidelines
User Reviews
18 Guidelines
Cart & Checkout
71 Guidelines
Shopping Cart
11 Guidelines
Account Selection & Creation
6 Guidelines
User Information & Address
14 Guidelines
Shipping & Fulfillment
7 Guidelines
Payment Flow & Credit Card Form
10 Guidelines
Order Review & Confirmation
8 Guidelines
General Form Design & Checkout Layout
7 Guidelines
Form Field Usability & Design
8 Guidelines
Customer Accounts
20 Guidelines
Account Drop-Down & Sign-In
6 Guidelines
Account Dashboard, Info & Navigation
14 Guidelines
Site-Wide Features & Navigation
17 Guidelines
Site-Wide Elements
17 Guidelines
Mobile Web
225 Guidelines
Mobile Homepage, Category Taxonomy & Main Navigation
19 Guidelines
Mobile Homepage
10 Guidelines
Mobile Category Taxonomy & Main Navigation
9 Guidelines
Mobile On-Site Search
13 Guidelines
Mobile Search Query Types
5 Guidelines
Mobile Search Autocomplete, Design & Logic
8 Guidelines
Mobile Product Lists & Filtering
30 Guidelines
Mobile List Interface & Layout
11 Guidelines
Mobile List Items Info & Thumbnails
8 Guidelines
Mobile Filtering & Sorting
11 Guidelines
Mobile Product Page
51 Guidelines
Mobile Product Page Layout & Cross-Sells
7 Guidelines
Mobile Product Images & Videos
8 Guidelines
The Mobile 'Buy' Section and Purchase Information
10 Guidelines
Mobile Product Information & Personalization
8 Guidelines
Mobile User Reviews
18 Guidelines
Mobile Cart & Checkout
73 Guidelines
Mobile Shopping Cart
11 Guidelines
Mobile Account Selection & Creation
6 Guidelines
Mobile User Information & Address
14 Guidelines
Mobile Shipping & Fulfillment
7 Guidelines
Mobile Payment Flow & Credit Card Form
10 Guidelines
Mobile Order Review & Confirmation
7 Guidelines
Mobile General Form Design & Checkout Layout
7 Guidelines
Mobile Form Field Usability & Design
11 Guidelines
Mobile Customer Accounts
15 Guidelines
Mobile Site-Wide Features & Navigation
24 Guidelines
Case Studies
Deep dive into any of the 7 retail sites displayed in the scatter plot above.
50 page designs: desktop, mobile
49 page designs: desktop, mobile
44 page designs: desktop, mobile
34 page designs: desktop, mobile
38 page designs: desktop, mobile
43 page designs: desktop, mobile
35 page designs: desktop, mobile
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