Benchmarks

7 ‘Educational Reading & Books’ Sites Ranked by User Experience Performance

Use the interactive UX benchmark chart below to see the ranked UX performance of 7 leading e-commerce sites within ‘Educational Reading & Books’ in the US and Europe. Each of the 7 educational reading & books sites has been manually rated across 430 different e-commerce UX elements, all based on Baymard’s 150,000+ hours of UX research.

This is a sub-set of the full benchmark which includes 123 e-commerce sites.

Case Studies

Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.

Benchmark UX Performances
Poor
Mediocre
Decent
Good
Perfect

Overall UX Performance

430 Guidelines

Desktop Web

213 Guidelines

Homepage & Category Navigation

25 Guidelines

Homepage

8 Guidelines

Main Navigation

5 Guidelines

Category Taxonomy

6 Guidelines

Intermediary Category Pages

6 Guidelines

On-Site Search

13 Guidelines

Search Query Types & Search Autocomplete

8 Guidelines

Search Form & Search Results

5 Guidelines

Product Lists & Filtering

33 Guidelines

List Layout

6 Guidelines

List Item Info & Thumbnails

9 Guidelines

Filtering & Sorting: Filter & Sort Types

5 Guidelines

Filtering & Sorting: Interface, Scope & Logic

13 Guidelines

Product Page

34 Guidelines

Layout, Product Descriptions & Cross-Sells

11 Guidelines

The 'Buy' Section, Shipping & Gifting

13 Guidelines

User Reviews

10 Guidelines

Cart & Checkout

82 Guidelines

Shopping Cart

12 Guidelines

Account Selection & Creation

6 Guidelines

User Information & Address

13 Guidelines

Shipping, Fulfillment & Gifting

12 Guidelines

Payment Flow & Credit Card Form

9 Guidelines

Order Review & Confirmation

9 Guidelines

General Form Design and Checkout Layout

12 Guidelines

Form Field Usability and Design

9 Guidelines

Customer Accounts

13 Guidelines

Site-Wide Features

13 Guidelines

Mobile Web

217 Guidelines

Mobile Homepage & Category Navigation

25 Guidelines

Mobile Homepage

9 Guidelines

Mobile Main Navigation

5 Guidelines

Mobile Category Taxonomy

6 Guidelines

Mobile Intermediary Category Pages

5 Guidelines

Mobile On-Site Search

14 Guidelines

Mobile Search Query Types & Search Autocomplete

7 Guidelines

Mobile Search Form & Results

7 Guidelines

Mobile Product Lists & Filtering

32 Guidelines

Mobile List Layout

8 Guidelines

Mobile List Item Info & Thumbnails

10 Guidelines

Mobile Filtering & Sorting: Filter & Sort Types

5 Guidelines

Mobile Filtering & Sorting: Interface, Scope & Logic

9 Guidelines

Mobile Product Page

32 Guidelines

Mobile Layout, Product Descriptions & Cross-Sells

9 Guidelines

Mobile "Buy" Section, Shipping & Gifting

13 Guidelines

Mobile User Reviews

10 Guidelines

Mobile Cart & Checkout

83 Guidelines

Mobile Shopping Cart

12 Guidelines

Mobile Account Selection & Creation

6 Guidelines

Mobile User Information & Address

13 Guidelines

Mobile Shipping, Fulfillment & Gifting

12 Guidelines

Mobile Payment Flow & Credit Card Form

9 Guidelines

Mobile Order Review & Confirmation

8 Guidelines

Mobile "General Form Design and Checkout Layout "

11 Guidelines

Mobile Form Field Usability and Design

12 Guidelines

Mobile Customer Accounts

11 Guidelines

Mobile Site-Wide Features

20 Guidelines


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