Use the interactive UX benchmark chart below to see the ranked UX performance of 7 leading e-commerce sites within ‘Educational Reading & Books’ in the US and Europe. Each of the 7 educational reading & books sites has been manually rated across 430 different e-commerce UX elements, all based on Baymard’s 150,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 123 e-commerce sites.
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
430 Guidelines
Desktop Web
213 Guidelines
Homepage & Category Navigation
25 Guidelines
Homepage
8 Guidelines
Main Navigation
5 Guidelines
Category Taxonomy
6 Guidelines
Intermediary Category Pages
6 Guidelines
On-Site Search
13 Guidelines
Search Query Types & Search Autocomplete
8 Guidelines
Search Form & Search Results
5 Guidelines
Product Lists & Filtering
33 Guidelines
List Layout
6 Guidelines
List Item Info & Thumbnails
9 Guidelines
Filtering & Sorting: Filter & Sort Types
5 Guidelines
Filtering & Sorting: Interface, Scope & Logic
13 Guidelines
Product Page
34 Guidelines
Layout, Product Descriptions & Cross-Sells
11 Guidelines
The 'Buy' Section, Shipping & Gifting
13 Guidelines
User Reviews
10 Guidelines
Cart & Checkout
82 Guidelines
Shopping Cart
12 Guidelines
Account Selection & Creation
6 Guidelines
User Information & Address
13 Guidelines
Shipping, Fulfillment & Gifting
12 Guidelines
Payment Flow & Credit Card Form
9 Guidelines
Order Review & Confirmation
9 Guidelines
General Form Design and Checkout Layout
12 Guidelines
Form Field Usability and Design
9 Guidelines
Customer Accounts
13 Guidelines
Site-Wide Features
13 Guidelines
Mobile Web
217 Guidelines
Mobile Homepage & Category Navigation
25 Guidelines
Mobile Homepage
9 Guidelines
Mobile Main Navigation
5 Guidelines
Mobile Category Taxonomy
6 Guidelines
Mobile Intermediary Category Pages
5 Guidelines
Mobile On-Site Search
14 Guidelines
Mobile Search Query Types & Search Autocomplete
7 Guidelines
Mobile Search Form & Results
7 Guidelines
Mobile Product Lists & Filtering
32 Guidelines
Mobile List Layout
8 Guidelines
Mobile List Item Info & Thumbnails
10 Guidelines
Mobile Filtering & Sorting: Filter & Sort Types
5 Guidelines
Mobile Filtering & Sorting: Interface, Scope & Logic
9 Guidelines
Mobile Product Page
32 Guidelines
Mobile Layout, Product Descriptions & Cross-Sells
9 Guidelines
Mobile "Buy" Section, Shipping & Gifting
13 Guidelines
Mobile User Reviews
10 Guidelines
Mobile Cart & Checkout
83 Guidelines
Mobile Shopping Cart
12 Guidelines
Mobile Account Selection & Creation
6 Guidelines
Mobile User Information & Address
13 Guidelines
Mobile Shipping, Fulfillment & Gifting
12 Guidelines
Mobile Payment Flow & Credit Card Form
9 Guidelines
Mobile Order Review & Confirmation
8 Guidelines
Mobile "General Form Design and Checkout Layout "
11 Guidelines
Mobile Form Field Usability and Design
12 Guidelines
Mobile Customer Accounts
11 Guidelines
Mobile Site-Wide Features
20 Guidelines
Deep dive into any of the 7 retail sites displayed in the scatter plot above.
34 page designs: desktop, mobile
31 page designs: desktop, mobile
50 page designs: desktop, mobile
29 page designs: desktop, mobile
30 page designs: desktop, mobile
28 page designs: desktop, mobile
36 page designs: desktop, mobile
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