10 ‘Flight Booking & Airlines’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 10 leading ‘Flight Booking & Airlines’ sites in the US and Europe. Each of the 10 Flight Booking & Airlines sites have been manually rated across 245 different UX elements, all based on Baymard’s 150,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 123 e-commerce sites.
Case Studies
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
245 Guidelines
Desktop Web
122 Guidelines
Homepage & Main Navigation
9 Guidelines
Flight Booking
22 Guidelines
"Flight Booking" Search & Autocomplete
6 Guidelines
Results Layout & Loading
11 Guidelines
Fare Selection
5 Guidelines
"Flight Booking" Checkout Process
59 Guidelines
Account Creation & User Information
10 Guidelines
Payment Flow & Credit Card Form
11 Guidelines
Reservation Review
9 Guidelines
General Form Design and Checkout Layout
15 Guidelines
Form Field Usability and Design
14 Guidelines
Customer Accounts
18 Guidelines
Site-Wide Features & Design
14 Guidelines
Mobile Web
123 Guidelines
Mobile Homepage & Main Navigation
9 Guidelines
Mobile Flight Booking
18 Guidelines
Mobile "Flight Booking" Search & Autocomplete
4 Guidelines
Mobile Results Layout & Loading
14 Guidelines
Mobile "Flight Booking" Checkout Process
61 Guidelines
Mobile Account Creation & User Information
10 Guidelines
Mobile Payment Flow & Credit Card Form
11 Guidelines
Mobile Reservation Review
9 Guidelines
Mobile "General Form Design and Checkout Layout "
14 Guidelines
Mobile Form Field Usability and Design
17 Guidelines
Mobile Customer Accounts
14 Guidelines
Mobile Site-Wide Features & Design
21 Guidelines
Case Studies
Deep dive into any of the 10 retail sites displayed in the scatter plot above.
27 page designs: desktop, mobile
26 page designs: desktop, mobile
28 page designs: desktop, mobile
25 page designs: desktop, mobile
26 page designs: desktop, mobile
27 page designs: desktop, mobile
22 page designs: desktop, mobile
28 page designs: desktop, mobile
26 page designs: desktop, mobile
29 page designs: desktop, mobile
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